Reading the blog post that I wrote over the past few months, it struck me that I have been writing a lot about what is wrong in our communications profession, or what needs to be improved. Why is that, I asked myself? Don’t we have great jobs? Every day is different, we get to be involved in all parts of the organization, we can be creative, can organize fun events, our jobs are becoming more and more important in organizations.
So, to all my readers (and I can see from the statistics that they are spread all over the world), I am sorry if I came across as a grumpy old communicator. Hey, being in communications in 2011 is a ball! Never in the history of mankind have we been using so many different media. The social internet is revolutionizing our jobs, but the old communications rules still apply, so we are in the middle of a revolution.
Why then, was I so grumpy? After some thorough soul searching, I came up with two possible answers to that question:
1 I am in the middle of a mid-life crisis…
2 As our profession is changing, our scope becomes very unclear: what is, and what isn’t corporate communications? These questions bothered me, and I just wrote them down.
I leave it up to you to decide, but I promise to cheer up!
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